Free book promotions. Do they work?May 8th, 2013 | Posted by in Books | Marketing | Perspectives | Writing Tips
To KDP or, not to KDP. Now, that IS the question.
My first two novels were released to a wide range of distributers. As I picked up sales, I began to notice a trend. When I did no advertising, I sold more books on nook than kindle. (I know, I know, that is soooooo NOT the norm!) I guess that was why I was a little skeptical of the exclusive KDP program on Amazon. But still, those free promotion days were making me salivate. That’s why I opted to “test” the program. My third novel, “The Forgotten Queen,” has been enrolled in KDP for almost 90 days. Finally, I decided to run those free promotion days. Here’s my experiment as it unfolds.
Without any promotions, from May 1 — May 7, I sold 15 copies of “The Forgotten Queen.” This morning my free promotion began. So far, as of 9:10 AM, I have “sold” 74 books today. (The word “sold” just seems so wrong.) But there’s a painful kicker here. Amazon is currently NOT listing “The Forgotten Queen” in any ranking. (What the? Where did my numbers go? That is sooooo NOT nice! BTW, prior to this morning, I was ranked at ~68,000 in ebooks, and No. 20 in Arthurian.) Now, as everyone in the book business knows, promotions aren’t about how many books you can give away for free. They’re about building a platform, ranking higher in the Amazon algorithm, and reaching potential readers, and hopefully a few good reviews along the way too. Anyhow, I’ll try to update the “sales” progress as the day unfolds, so that other authors contemplating this decision will have a little more information to go on before making the 90 commitment.
BTW, I haven’t reenrolled “The Forgotten Queen” yet. My KDP exclusivity ends on May 24th. I guess I better decide soon!